Caroline Erickson is a Vice President at Putnam Partners. Caroline comes to Putnam Partners with a decade of experience serving in leadership roles across political, corporate and non-profit spheres. In 2020, Caroline was a senior member of the Putnam team who helped re-elect members of Congress Elaine Luria and Andy Kim, as well as serving as a lead media consultant on many hard-fought races, including MJ Hegar for Senate, Al Gross for Senate and Alyse Galvin for Congress. In 2018, Caroline was a key member of the team that helped elect Governor Ned Lamont in Connecticut and made ads for six of the newly elected Democratic members of Congress.
Caroline’s first experience in politics was managing a State Representative campaign as an undergraduate in Missouri. Most recently, Caroline was Deputy Campaign Manager on Pat Ryan’s congressional campaign in New York’s 19th district. She touched all aspects of the campaign: managing communications, leading day-to-day operations across the field, finance and communications teams, staffing the candidate, and spearheading event management, including helping produce Pat Ryan’s film shoot, where she first met the Putnam Partners team. The shoot resulted in a powerful ad about gun violence that earned national media attention for the campaign and was featured on CNN and in BuzzFeed.
While Caroline has always loved political campaigns, she spent most of her early career at the intersection of advertising, public policy and organizational development in New York City. She gained a deep understanding of traditional and digital advertising through leadership roles at Ogilvy & Mather and MediaMath, where she served as an internal consultant. In these positions, Caroline partnered with executive teams on a broad range of initiatives, from scaling technical and soft skills training for hundreds of employees, to handling the delicate internal communications and cultural changes of mergers and acquisitions.
Caroline also proudly managed a health education team at Planned Parenthood of New York City (PPNYC). In this role, she co-managed a $3 million grant from the Department of Health to bring comprehensive health education programming to NYC schools and community programs, working in the Bronx, Brooklyn, Queens and Harlem. Caroline marketed PPNYC’s educational services and built lasting relationships with over 35 schools, public housing authorities and community organizations. She managed a large staff, training them to facilitate effectively and consistently reflect Planned Parenthood’s values and messaging.
Caroline’s work at Planned Parenthood grew from her service as a Peace Corps volunteer in Benin, West Africa and a public health volunteer in Honduras, where she had to hitchhike her way out of a military coup in 2009.
Caroline holds a bachelor’s degree in Political Science from the University of Missouri. When she’s not at the office or on a film shoot, you can find her catching a live concert, stand-up comedy or slam poetry. Caroline lives in Washington, DC.