Kevin McKeon, a Senior Vice President at Putnam Partners, joined the firm after four cycles in leadership at the Democratic Congressional Campaign Committee (DCCC). While at the DCCC, Kevin played a leading role on 53 campaigns in 24 states that flipped from Republican to Democrat, becoming known for his ability to localize national issues and trends in ways that connect with persuadable voters.
In 2014, Kevin finished his DCCC tenure as the Committee’s Director of Strategy and the Deputy Executive Director of its Independent Expenditure (IE) Program. Overseeing a twenty-person team, he used a data driven and an analytical approach to improve the effectiveness and lower the cost of the IE’s broadcast and cable buying strategies. At the same time, he presided over a cutting-edge, digital persuasion advertising program, one of the first to show a measurable impact on voter attitudes. Early success with this program led to a 450% increase in the DCCC IE’s digital spending over previous cycles.
While carefully managing the financial resources of the IE using the latest data and technology, he also worked to improve the creativity of the messages themselves. As the National Journal put it, these “aren’t your average outside ads,” and that “the committee’s creative, out-of-the-box independent-expenditure ads, tailored to each district” were a “bright spot” in the DCCC’s 2014 efforts.
In three cycles of leadership of the DCCC IE program, Kevin oversaw $190 million of polling, mail, digital and television advertising in over 80 media markets across the country. He took a leading role in ten victorious, competitive special elections, five of which saw Republican-held seats won by a Democratic challenger.
In addition to his IE leadership, while at the DCCC, Kevin built and led the Democratic Party’s largest ever research operation described by the New York Times as “formidable,” and by the Washington Post as “moving faster and more aggressively” than ever before.
Born and raised in Seattle, Washington, Kevin graduated with a B.A. in International Affairs from The George Washington University. Before moving to Georgia to work on his first political campaign, Kevin worked at the Council for Advancement and Support of Education. Since then he has assisted candidates in their campaigns for local, state and federal races in 48 states.
Kevin lives in Washington, DC with his wife Jacqui and their dog Tuna.