Who We Are

A reputation for excellence

Our firm’s principals have produced national television advertising for four American presidential campaigns, two overseas parliamentary campaigns and have been lead consultants and strategists for campaigns in 47 states. We’ve helped elect nine U.S. governors, ten U.S. senators and 44 members of the U.S. House of Representatives.

Making History

As a member of the Obama Media Team, Mark Putnam wrote and produced the most-watched and highest-profile political ad in American history – Barack Obama’s 2008 thirty-minute prime time television special that aired simultaneously on seven networks and was viewed by over 35 million people.

In 2012, Putnam continued his work on the Obama Media Team, creating many nationally aired television ads, including the "47 Percent" ad that both the Los Angeles Times and Politico called “the best” ad of the campaign. That year, Putnam was also the media consultant for Heidi Heitkamp in her surprise U.S. Senate victory in North Dakota, overcoming what The Fargo Forum called "impossible odds."

Award Winning Work

Our work has earned a number of awards including:

  • 91 Pollie Awards for Excellence in Political Television Advertising
  • Five Telly Awards for Outstanding Commercial Production
  • The Washington Post "Top Ten Commercials"
  • Silver Microphone Award for Excellence in Radio
  • Shared Two Grand Prix Awards - 2009 Cannes Lions International Advertising Festival

Putnam Partners has had ten ads named among the "Best Ads" of 2008, 2010, 2012 and 2014 by Chris Cillizza of The Washington Post.

Internet

Putnam Partners is unique in the political media consulting world with an expanded range of services and expertise, including Internet strategic services, creative production and ad placement.

Integrated Media

We believe the integration of campaign strategy, traditional broadcast media and the Internet is one of the most important facets of any modern political campaign. A campaign’s Internet presence touches literally every aspect of the campaign—fundraising, press relations, netroots and grassroots field organizing, internal communications and voter persuasion. Our job is to help you integrate and maximize these tools so that all aspects of the campaignare speaking with one voice.

Where once campaigns separated their broadcast media from their online media, the reality is that this new era demands integrated media. And we can help you dominate this new playing field.

Creativity is Still the Key

Our combined experience and success in new and traditional media will give your campaign an edge on any platform. And our commitment to strategically-driven, highly-creative media is a perfect fit for this approach. Just as your television advertising should stand out from the crowd, so too must the online component of your campaign. It’s more than just competing with spam email and popup advertising. The key is creating compelling content and using the tools of the web to steer traffic to your website and create interest in your campaign.